• A social media influencer, whether new or seasoned

  • A marketing manager who wants online content that creates a connection with customers

  • A blogger who wants to improve the quality of each post

  • Someone who pays for stock images and hates the cold, industrial feeling of those photographs

… If you recognize yourself in any of the above categories, then lifestyle or personal branding photography is exactly what you need.

What Is Lifestyle /
Personal Branding Photography?

Creative lifestyle photography / personal branding photography is like an anti-stock-photo movement. Your followers, readers and customers want to connect with the “real you.” And every time you slap up a stock photo, it’s obvious it’s not you. It instantly makes your content seem less genuine and affects audience loyalty. But you want to convey sincerity. Your audience knows you can talk the talk. Lifestyle portrait photography shows whether you truly walk the walk and mean what you say.

Why Hire a Professional Photographer
for a Personal Branding Photoshoot?

At this point, you’re probably thinking, “Wait a minute. You mean all I have to do is take my own photos for each post? I have a smartphone! I can do that!”

But let’s be honest: it’s going to go on your to-do list and sit there for days. Weeks. Months! Are you ever going to get around to it? Is it just going to nag at you until you feel totally overwhelmed?
Scheduling a photoshoot with a professional photographer might feel like an unnecessary expense, but here’s why working with Studio M for your lifestyle / personal branding photoshoot is actually genius:

  • Scheduling a big task like this with someone else helps to actually get it done, so you can strike it off your to-do list

  • You’ll be surprised at how well your commercial or fashion lifestyle photography turns out with professional equipment and someone who knows how to use all the camera features, lighting, etc.

  • It’s hard to take pictures of yourself solo, and pinning down a friend to help you can be tricky.

  • You can bounce ideas off of another creative individual: the photographer!

  • You can knock out a ton of photos in a single session and have plenty to dip into for months to come. This saves you a lot of time in the long run and cuts down on the time it takes to create each post.

What Happens During
a Personal Branding

Preparation is key. You’ll want to have at least 3-5 story ideas that you need pictures for. Will this be a how-to post? Do you need pictures of yourself going to a thrift store and finding cool clothes for a fashion round-up? Plan out the posts you want to do, the images you have in mind, and the locations you may need to visit to get the perfect shots.

Another alternative is a “day in the life” lifestyle photoshoot. Marvin can follow you around as you go throughout your day. Then, when you want to write a post about the virtues of coffee (for example), you’ll have pictures of you preparing and drinking coffee.

The same goes for the day-to-day life of a business in general, giving you plenty of footage to choose from for your social media, blog posts and website pages. These branding images make companies seem more “human” and approachable, and make people feel good about a product. It may happen at a subconscious level, but it works. Having a portfolio of images ready-to-go can even help serve as a bouncing-off point for content creation.

Personal Branding


A lifestyle / personal branding photoshoot with Marvin from Studio M Portraits is a completely customized experience. Marvin likes to sit down for
a consultation before the actual photo session to make sure you both are on the same page. With locations and props picked out, the photography can commence! And although he is based in Holt, Michigan (Greater Lansing area), he can travel throughout the world to give you the high-quality photography you require. Contact the studio today to get ahead of the game!